New Media, Same Gear
We led the way on major Snapchat promotions by having three clips, all customized for the platform, call out the pre-order deals. In these spots, we scored our fierce cinematic game capture with gentle classical music as a nod at that special Gears of War humor.
Our team won the battle using creativity, exceptional design skill, and clear vision, channeling the essence of the franchise with a fine balance of nostalgia and newness. The Brothers to the End bonuses drove excitement and started conversations around franchised characters, all of which resulted in 23K link clicks and 16M impressions. Fire up your chain guns, gamers—it’s time to save the human race.