Creating and Sharing Brand Stories


   |   Xbox Game Studios 

What happens when kids get in trouble and are stuck at home? They’re grounded. What happens when kids are accidentally shrunk to ant-size and trapped in their own backyard? They’re Grounded.

Our ID team was tasked with developing the entire identity for this game. We named it. We designed the logo. We created the Game Informer cover art. And we developed the launch key art and its ‘fishtastic’ extension for its launch on Steam.

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