Live is But a Stream
When you make a big announcement, you want a big audience. So we activated the perfect mix of online influencers to help maximize tune-ins for the Guild Wars 2 expansion announcement during Twitch’s live stream event.
Since these influencers were also GW2 super fans, they knew exactly what current (and lapsed) players wanted, using their channels for social blasts about the Twitch event and rebroadcasts of the live stream. Audiences started buzzing, and kept buzzing, even after the live stream drew over 76k concurrent viewers.