Giving DC Universe heroes and villains a place to battle it out.
While everyone knows and loves the heroes and villains of the DC universe, hardly anyone had heard of Injustice: Gods Among Us, the bad-ass fighting game that pits those iconic characters against each other in one-on-one fisticuffs. We needed to find a way to excite the existing comic book and fighting genre communities. After a second pot of coffee, we stumbled on a plan so crazy, we thought it just might work: the Injustice Battle Arena! We created a “Who Would Win?” tournament bracket featuring all the game’s characters and then we took the brawl to the streets. As it turns out, everyone from celebrities to people buying groceries wanted to weigh in on the hypothetical match-ups, and before long, the tournament blew up. Apparently, people on the Internet love sharing their opinions. Who knew?