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Creating and Sharing Brand Stories

Injustice Success Story


   |   Warner Bros. 

Giving DC Universe heroes and villains a place to battle it out.


While everyone knows and loves the heroes and villains of the DC universe, hardly anyone had heard of Injustice: Gods Among Us, the bad-ass fighting game that pits those iconic characters against each other in one-on-one fisticuffs. We needed to find a way to excite the existing comic book and fighting genre communities. After a second pot of coffee, we stumbled on a plan so crazy, we thought it just might work: the Injustice Battle Arena! We created a “Who Would Win?”€ tournament bracket featuring all the game’€™s characters and then we took the brawl to the streets. As it turns out, everyone from celebrities to people buying groceries wanted to weigh in on the hypothetical match-ups, and before long, the tournament blew up. Apparently, people on the Internet love sharing their opinions. Who knew?

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