Benefits of The [a] Integrated Media and Creative Process
If your media isn’t creative, your creative may never reach key elements of your audience. That’s why we think of media as “the other creative.” In fact, we may be one of the only agencies on the planet where creative briefings include our media team. This could be why our media plans feature unexpected solutions that successfully reach advertising-averse targets.
In addition to the strategic integration of creative and media, our clients benefit from a proprietary planning and reporting process that optimizes their media dollars. They also reap the rewards of shared media and creative expertise that spans all major advertising disciplines, resulting in turnkey campaign management and a seamless, one-stop advertising solution.