Creating and Sharing Brand Stories

Rise of the Tomb Raider Visual ID

   |   Xbox & Crystal Dynamics 

Key Art and Arctic Survival: Basically the Same Thing

Being a tomb raider requires navigating multiple considerations simultaneously: bears, ice, precipices, etc. As it turns out, creating Rise of the Tomb Raider key art presented a similar challenge; but instead of fatal variables, our exploratory mission brought us face-to-face with a powerful array of thematic ideas: Lara coming into her own, woman vs. wild, epic storytelling, survival action, tombs, ruins, discovery, and exploration. Fortunately, with grit, indomitable will, and a lot of stakeholder collaboration, we were ultimately able to crack the code.

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