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Creating and Sharing Brand Stories

Sandy Wexler Management Audition Contest


   |   Netflix 

Hollywood’s Most Infamous Talent Manager


To promote Sandy Wexler, Adam Sandler’s latest Netflix Original Film, Ayzenberg & Netflix created a global UGC contest in which fans actually auditioned to be represented by the eponymous agent at the center of the movie. The contest was announced by Adam Sandler, in character, offering a chance to win a walk-on role in his next movie.

With coordinated media, we enlisted six YouTube influencers to help drive traffic to a microsite where potential stars from all over the world could upload their 1min auditions. The results were astounding.

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