Booyakasha! Mega Blocks had big news—they’d acquired the rights to the Teenage Mutant Ninja Turtle IP—and they partnered with Ayzenberg to find the most exciting way to share it.
Our go-to-market campaign was based around a deceptively simple message: BUILDING HAS MUTATED. For kids, it was a fun line that spoke to TMNT’s great love of green slime, but to the toy industry it spoke to Mega’s ongoing message of innovation in the construction category.
Armed with the big idea, and with a dynamic new piece of keyart as our visual north star, we launched the new toy line with a series of live-action toy commercials that highlighted the enhanced features, articulation, and custom decos that other brick brands (ahem) just can’t match.
Ayzenberg + ION amplified the core message with an influencer campaign that deployed seven influencers and exceeded client goals with 81 pieces of content (18 video, 63 social). The campaign results showed a stellar +63% lift to brand with millions of impressions, a strong engagement rate of +.44pts and a 1.6x ROI. Pizza for everyone!