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Creating and Sharing Brand Stories

Xbox Bumps Social Campaign


   |   Xbox 

Something For Everyone


Contrary to popular belief, controllers aren’t just a gaming accessory – they’re extensions of the player. We conveyed this idea with a variety of expressive graphics that displayed controllers in a variety of colors, themes, and designs. Speaking to both the core and new-to-console audience, we were able to drive awareness and reboot enthusiasm for the entire range of Xbox controllers in celebration of Players 2, 3, and 4!

Controllers are more than simple accessories. They’re the identity of a gamer distilled into the palm of your hand. Each of our expressive illustrations featured two controllers in a variety of colors, themes, and designs to help promote the idea of teamwork and community in gaming while also driving awareness and enthusiasm for the entire range of Xbox controllers.

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